Cardboard Record Sleeve Transforms Into Record Player

[Steve E.]

http://www.wired.com/gadgetlab/2010/03/cardboard-record-sleeve-transforms-into-record-player/



You’re sick of tinny, vapid MP3s. You’d go back to CDs, only you tossed them and you haven’t the stomach to re-buy them over again. Besides, where’s the warmth and romance in a silver disk? So you decide to try vinyl, but that means buying a turntable, amp, speakers… Lord, what a hassle. Or is it? Get record from GGRP Sound, and it comes with its own record-player, made from the sleeve itself.

GGRP (Griffiths, Gibson and Ramsay Productions) is a marketing company, and the record/player is a mail-out promo. When opened, you unfold the sleeve to make a flat base with a triangle of corrugated cardboard above. A needle is joined to this top part and when you spin the record with a pencil (just like rewinding a cassette!), the needle passes the vibes up to the cardboard “speaker”.

“It’s actually shocking how good the sound quality is,” says Geoff Dawson of Grey Vancouver, who made the device. The low-tech sound machine is wonderful, and it reminds us of days when we could actually see how our technology worked. Now books, too, are set to be converted into invisible, unfathomable bits, the last of the analog media is dying. Imagine when future space-aliens discover the artifacts of our long-dead civilization and sift through the evidence. They will be able to decode our culture up to this decade, and that will be all. Even the TV signals are digital, although I guess the aliens never really need to see America’s Next Top Model.

Read More http://www.wired.com/gadgetlab/2010/03/cardboard-record-sleeve-transforms-into-record-player/#ixzz0idtK7u8c

[Steve E.]

http://www.marketingmag.ca/english/news/agency/article.jsp?content=20090702_184032_4408



Griffiths, Gibson and Ramsay Productions seems to have a hit on its hands with a direct mail promotional piece that it started mailing out to ad agencies across Canada and the United States in April.

Rather than throwing them in the bin, creative directors are calling the Vancouver-based sound design studio to get extra copies to take home to their kids.

Grey Vancouver created a portable record player from corrugated cardboard that folds into an envelope. The record can be spun with a pencil and the vibrations go through the needle and produce a recording of a children’s story called “A town that found its sound.”

“It’s actually shocking how good the sound quality is,” said Geoff Dawson, associate director at Grey, adding that it took a long time to play with different materials and designs to get the audio just right. Dawson says he hit on the idea while creating a website and new brand identity for GGRP earlier this year.

“There are a lot of parallels between GGRP and vinyl,” said Dawson. “They both have this really strong history, both are enjoying a resurgence in popularity and they both are really representative of a true creativity in sound.”

“As soon as we saw and heard the record promo piece, we knew it was perfect for GGRP,” said GGRP partner Gord Lord, in a release.

“The response we’ve been receiving has been amazing. The direct mailer is doing exactly what we hoped for and more.”

Dawson said the agency’s brief was to showcase GGRP’s creativity and love for sound.

“We know creative directors want to partner with people who have the capability and understanding to make their ideas better, and when you see something like this it just shows that GGRP gets it. They know how to be engaging, they know how to break through clutter they know how to have as much fun as possible.”
Click here to find out more!

[buckettovsissors]

thats really cool, Im going to make my own, i will post pictures!

[Steve E.]

Here's a very cute video for the product:

http://www.youtube.com/watch?v=u7CL0n5rR70

and a video of the record in action:

http://www.youtube.com/watch?v=BLDA2miW7gg

[luke13]

Any idea for a needle to use for a similar project? I would like to realize a similar record player with a 5" vinyl cuts but no idea ho to use for playable needle. All ideas are welcome!

[jyonderboy]

I got one from a friend for xmas. It's a hoot! Fun to see it, interact with the wax, from almost a childlike standpoint. I suuuure won't put a good record on it tho. Montavani for days